Welcome to our introductory post on The Hole In The Wall! Today, we’re going to make it about internet marketing. Most business owners don’t really see the true deep value in marketing on the internet. This may be due to the widely known fact that internet marketing usually takes months of investing in order to actually see results. While this may shy away most business owners, the top 1% in business all understand where people’s attention is going. And it’s on the internet, or as people on the opposite end of the spectrum call it, “on-the-line”.
There are many different ways to accomplish a good internet marketing campaign that delivers a great ROI for businesses. Here’s a small list of a few I can think of right off the top of my head:
- Search Engine Optimization (SEO)
- Web Design
- Pay Per Click Advertising
- Email Marketing
- Inbound Marketing
- Retarget Marketing
As you may have guessed, all of these don’t just work for any given business. Your specific business must be in mind for any marketing consultant to give you an accurate plan that will actually work for you. Some businesses may do better with SEO, some PPC, and some only retarget marketing will work. Or maybe even a package of 2 or 3 or even 4 of these marketing methods will work. Again, it depends on the business.
The one that really works the most out of them all, is most definitely SEO. We have tested and tested these methods for ourselves regarding blogs and clients of friends that own internet marketing agencies. Search Engine Marketing comes to the top of the list every single time. Especially search engine optimization, with PPC ads coming close as well, traffic just seems to convert much easier. Think about it, people are searching for what they want every day. So when someone needs a service or product, they search google. Google then brings up a list with results that are extraordinarily relevant to the search terms typed in the query.
So if you are a business that offers a service, imagine if people were typing in that service in real time, and your website comes up first. Then what? Well, for starters, potential customers will see your brand first. This is so important for marketing any form of service. This is because there is a psychological technique behind doing this. Psychologically, people are more willing to pay for a service from someone they know. I understand you may not know your potential customers yet, but after they see your logo and branding first, it’s as if they know you. It’s the same concept.
Another reason it’s good to come up first in search results is because you can come up in the maps section, let me explain. The maps section is directly below the advertisement section in local search engine result pages (SERPS). The coolest part about this section is that there are only 3 listings there. So 3 potential businesses can be in this area at any given time. So if you’re there, you’re pretty much in the top 3 to people that see this. Another really awesome thing about this section is that each business that’s listed on there, has a button to go to their website, a button for direction, and best of all, it displays the phone number right there so people can call without clicking through.
Just imagine the potential here guys. Being in front of people that are looking to pay someone for a specific service, and you being the first person there is just a no-brainer. This is true power my friends. Any business can benefit from being in these positions locally. The key is to find the highest searched keywords in your industry, and hire an SEO company to rank you for them.
Now Let’s Dig Deep
There’s a massive benefit to ranking first in the organic section as well. The reason it’s beneficial is because in comparison to the ads that come up first, more people trust and click through the organic (or free) listings on Google. You just need to be ranked for keywords that are most searched in your town for your specific product or service. I understand that keyword research is a very thorough process and may take up a lot of time to conduct. This is what we’ve hired SEOs to do for us in the past. It takes great effort and deep research to find those golden keywords that you want to be ranked for. It’s to just as simple as typing in your industry and finding a bunch of keywords that are typed in every month on Google and rank for those keywords. That would actually be a mediocre job. What needs to be done is a thorough search for keywords that people are typing in, clicking through, and buying or submitting their information. In other words, the real money is in finding keywords that actually convert. Now a lot of the times the keywords that convert are also the highest ones searched. But that can arguably be due to just an increase in volume of searches, so therefor there’s an increase in conversion on the bottom line.
One of the best search engine optimization companies out there is Digital Dynasty. We have been working with them for a couple of years now and they never let us down. Every SEO project we give them they have came through for and actually got us an ROI. And it seems to me that that’s what they care about most. They don’t work with anyone unless they believe truly that they can deliver an ROI. These guys outranked people for global keywords that are searched thousands of times per month. They work with clients and they are based in Las Vegas, NV. Other than optimizing websites for search engines, they do much more. Some of the other services they offer is web design, PPC ad management, domains & hosting, blogging, and retarget marketing. Here’s a link to the Official Digital Dynasty YouTube Channel.
We hope here at The Hole In The Wall that we always deliver the best information to business owners to increase their productivity and revenue!
Thanks for reading! 🙂